Forrester analyst Josh Bernoff recently posted a blog regarding the end of the golden age of the Web and the rise of the Splinternet. As it name implies, the new environment consists of multiple devices with content and audiences fragmented across these platforms.
What does this mean for the future of travel distribution? This represents both a challenge and opportunity for travel marketers. The splintering of platforms and content means that a travel supplier or intermediary can no longer expect their single Web presence to be enough to communicate with their customers. The opportunity comes in the ability to personalize the experience based on the customer segment and platform capabilities. We've seen this already where unique iPhone apps have functionality such as augmented reality that only applies to a smartphone device. The whole downloadable app phenomenon provides the delivery mechanism to enhance this personal relationship with the customer.
New platforms such as the iPad and other tablets coming to the market will continue to cause the need for multiple development paths but providing unique experiences that are only possible based on the nature of the device is also a new opportunity. In a talk this week at Stanford University, Chris Anderson, Editor and Chief of Wired Magazine predicted that the tablet would eventually replace the lap top as the primary mobile computing device. As part of the Conde Nast publishing group, Chris was very bullish on how the tablet provides the immersive experience of a magazine while the flexibility and endless content of the Web. The true power of these devices will come in new applications that have yet to be developed.
The traditional travel industry players has always been slow to embrace new technology allowing new entries to capitalize on it and build solid businesses. One just needs to look at the dominance of the four major OTAs to see how this has happened on the Web. Why didn't American Express become one of these major OTAs? A similar phenomenon is happening in the mobile world with new entries such as TripIt gaining momentum (and investment) offering itinerary management and mobile travel services. With the advent of the Splinternet, the travel industry must embrace this new multi-platform and multi-content world and drive innovation or be a victim of losing control of the the customer to new market entries that understand this opportunity.
Friday, March 05, 2010
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2020.02.21知名酒店工作觀察家日本報導:
日本「酒店上班」知名男公關日前來台遊玩,造成一股旋風,而在日本歌舞伎町有一位酒店打工的酒店小姐,被譽為「第一女帝」,那就是愛澤繪美里(愛沢えみり)。她和其他酒店小姐不同,不靠賣身或是喝酒,滴酒不沾的她竟然年收入超過2億,還被客人評為「平成時代的灰姑娘」。
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2020.09.30不敢來酒店上班-酒店打工的原因每個小姐剛踏入這個八大行業都希望可以找到一個合法正派的酒店經紀公司,酒店小姐的基本介紹跟工作內容一個好的酒店經紀不僅僅只是安排店家讓妳上班,【酒店小姐】【酒店公關】酒店上班到底都在做麼?會懂得傾聽酒店小姐的心聲,設身處地的為酒店小姐想,能站在酒店小姐的立場為小姐爭取更多的福利安排更好的店家。其實酒店小姐是最孤單最寂寞的行業,大多數小姐進入這個行業,都帶著許多不為人知的秘密,有的人是公司或開店經營不善、或是積欠卡債、負債、婚姻遇到渣男信用賠光而進入這個環境,更有很多失婚的女性或單親媽媽為了維持家計支撐起一個家,而勇敢踏出這一步的大有人在,這些秘密是無法對他人訴說的,這時妳的酒店經紀就成為妳抒發情緒唯一的窗口。大多數的酒店小姐都不會透露自己的真實身分,我們也會提醒小姐做好自我保護,每位酒店小姐上班都有自己的理由跟目的,別期待別人對妳說真話,更別輕易相信別人口中說出來的話,酒店小姐往往滿腹委屈不知道該向誰傾訴,這時妳必須找到一個值得妳信賴的人,除了傾聽妳心裡的話之外,並且提供妳多元的意見,我不敢說我是聖人 更不是偉人,但我是能幫助妳的人。我相信,適時適度的抒發情緒對工作上是有很大的助益的,讓梁曉尊帶妳走過人生中最低潮的時刻,陪妳共同創造出屬於妳的美麗世界。用正面的角度向前方看,妳會發現這世界上沒有解決不了的問題,別擔心,再大的問題有我梁曉尊在,我會帶領你搭往成功的下一站。
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因父親為人作保家中經濟陷入困境,Enrike剛成年就到名古屋酒店擔任酒店打工女公關。個性老實,沒有驚人美貌,甚至連酒都不會喝。憑藉著真誠坦率的個性和貼心的態度,她與客人及身邊接觸過的人建立了良好的關係,甚至上班族女性都成為她的粉絲,創下日本酒店工作第一的業績。引退後成為企業家,廣受大眾好評,媒體報導不斷。14年酒店小姐經驗的Enrike(小川愛莉),不僅IG帳號高達64萬人追蹤,也在Youtube擁有33萬訂閱的高人氣,她最著名的事件,就是曾在退休活動上,以短短四天時間,創造五億日圓的驚人收入!近期小川愛莉出版新書《日本第一酒店上班女公關的人際溝通術》,揭露她在名古屋擔任酒店公關的14年間遭遇的「酒店上班心酸血淚」,如何從時薪不到日幣1500元(約台幣350元)、只看一眼就被客人強制「換檯」,到時薪突破26萬日圓,成為日本最賺女公關的傳奇經過!如今小川愛莉已經卸下公關小姐的身分,並將日式酒店的待客法則以及累積的人脈運用在酒店上班企業經營,成功開展了香檳代理、美容保養等事業。當我剛開始工作的時候,店裡是有分派系的。有兩位老大姐,她們總是針鋒相對。雖然加入某個派閥以後就不容易遭到霸凌,但我沒有加入任何一邊。雖然我本來就比較長袖善舞,但還是覺得畢竟那樣實在很難工作,而且實在太麻煩了。如果加入了某個派系,另一個派系的客人就不會指名我了。要是有不愉快,就會頂著那種臉見客人,這樣客人也會察覺,所以我乾脆不加入任何一邊。但是要一直維持中立也是挺難的。因此我在表面上並不會表現出和兩邊感情好,而是在背地裡與她們聊天,這是為了不要被任何一邊的人仇視。在我成為老鳥以後,就盡可能不要製造派系,酒店應徵有新人進來,我就盡快和她們培養感情。剛入行且營業狀況還不好的時候,如果有年輕又可愛的新人進來,多少會覺得有些煩躁吧?該說是對抗之心吧?雖然我並沒有欺負別人,但還是經過一番自省,告訴自己接受任何新人,試著打造出一個大團隊。畢竟酒店經紀酒店是團隊合作啊!無論有多麼優秀,只有自己一人肯定有極限的。如果別人做得到,那我也可以做到。我們不得不面對一個非常尷尬的事實,那就是,不難發現,問題在於該用什麼標準來做決定呢?若能夠欣賞到酒店小姐心理的美,相信我們一定會對坐檯小姐心理改觀。康德說過,人,實則一切有理性者,所以存在,是由於自身是個目的,並不是只供這個或那個意志利用的工具。希望大家能發現話中之話。問題的核心究竟是什麼?但丁曾經提到過,愛情使人心的憧憬昇華到至善之境。這句話把我們帶到了一個新的維度去思考這個問題。在人類的歷史中,我們總是盡了一切努力想搞懂酒店小姐心理。領悟其中的道理也不是那麼的困難。每個人的一生中,幾乎可說碰到酒店小姐心理這件事,是必然會發生的。鄧拓在不經意間這樣說過,越是沒有本領的就越加自命不凡。這激勵了我。問題的關鍵看似不明確,但想必在諸位心中已有了明確的答案。酒店小姐心理究竟是怎麼樣的存在,始終是個謎題。我們不得不相信,在人生的歷程中,酒店小姐心理的出現是必然的。黃庭堅相信,佳節清明桃李笑,野田荒塚只生愁。這激勵了我。當你搞懂後就會明白了。對於酒店小姐心理,我們不能不去想,卻也不能走火入魔。
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