Tuesday, February 24, 2009

Yelp deleting negative reviews for a fee?

Some reports have surfaced from local media about complaints from local merchants that Yelp is willing to remove negative reviews for a fee. I do not know whether these reports are accurate and reflect an overall Yelp strategy or whether there are rogue Yelp! sales reps offering this service to boost their own volumes. It should be noted that Yelp denies these allegation and states that their reps don't even have the ability to edit reviews.

There is a challenge at any Web 2.0 site to balance the open submission of user reviews with the need to police the reviews to avoid companies from trashing their competitors. As user feedback volumes increase and become more instantaneous with consumers s reading or leaving reviews through their mobile devices, managing review contact will become even more challenging. Location based services will continue to expand and promoting discounts at local restaurants is a key service desired by frequent travelers per our recent PhoCusWright research:

5 comments:

  1. Anonymous10:49 PM

    Charlestoncheap columbia jackets. turned a pair of double plays to do the trick. spyder jacketsThe had at least one runner on in every inning but the first and outhit the RiverDogs by a 12-6 margin Lawal should be a focal point of the Yellow cheap polo shirts along with highly touted newcomer, 6-9 Derrick Favors, rated as the No. 1 power forward on the ESPNU 100. The Yellow JacketsThere are ed hardy shirts pretty ed hardy shirt for men,
    ed hardy womens in the ed hardy online storedesigned by ed hardy ,many cheap ed hardy shirt ,glasses,caps,trouers ed hardy shirts on sale ,You can go to edhardyshirts.com to have a look ,you may find one of ed hardy clothing fit

    ReplyDelete
  2. I am thoroughly convinced in this said post. I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely. I love the way the people here interact and shared their opinions too. I would love to track your future posts pertaining to the said topic we are able to read.

    ReplyDelete