Thursday, October 22, 2009

Ancillary Airline Revenue and Fare Families

Over the last few weeks I have given a number of keynote presentations to a variety of airline groups. These audiences covered the entire spectrum of airline types: legacy, LCCs , and 2nd & 3rd tier airlines with speeches in the US and Europe. The airline executives were a mix of e-commerce, revenue managers and IT executives dependent on the conference sponsor. I spoke about emerging technology trends including mobile, semantic search, personalization, social networking and meta-search.
I began each presentation with a discussion of ancillary revenue showing how the carriers have profited greatly by charging fees for baggage, meals, and other services. I used this cartoon to emphasis that from a customer viewpoint these are fees for formerly free services. I have no doubt that the airline executives are well aware of this fact, but with the fever pitch around the value of ancillary revenue particularly in this tough market, the perspective of the customer is often lost.
I received a more surprising reaction regarding the subject of fare families (branded fares). Online search whether through an OTA or Meta-search company, yields a logo and price worsening the move towards commoditization. Every airline is concerned that their product is perceived as a commodity, but few are embracing fare families.
I am old enough to remember earlier LCCs attempts at market dominance with carriers such as People's Express and Texas Air disappearing after a few years of heavy fare matching by the legacy carriers. Of course today's success of LCCs is powered by direct distribution through the Internet and thus is flourishing in every corner of the world. The simple fact is that LCCs are not going away and are actually increasing in numbers and market share. It is my opinion that fare families are the best means for traditional carriers as well as high value LCCs (e.g. JetBlue, Virgin America) to compete beyond price. As I pointed out in my presentation, every part of the distribution travel value chain will be impacted by the introduction of fare families, but despite these challenges, I am hopeful the concept will take hold. One important aspect of the shopping process that would need to change for both OTAs and Meta-search, is the ability through mouse-overs or other similar UI techniques, to provide the fare family advantage to the customer at the point of sale. See as an example. What I envision is that a customer goes on an OTA or Meta-search site, gets back the same fare from both a LCC and a legacy or high value LCC and when the consumer mouses over that quote, the option of paying a bit more to include services such as baggage, seat assignments, access to on board entertainment systems, meals, on board Wi-Fi, and other emerging services at different family price points. It is my belief this will be the only way airlines can truly compete against the LCCs by promoting a differentiated product fighting the trend towards commoditization.


Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

PS3 phone out next month...Aino doubt about it

Anonymous said...

搬家公司 月子中心 seo 關鍵字廣告 關鍵字 google關鍵字廣告 關鍵字行銷 網路行銷 通姦 徵信社 外遇 桃園房屋仲介 桃園房屋買賣 桃園房屋 醫學美容診所 淨膚雷射 雷射溶脂 飛梭雷射 微晶瓷 植髮 團體服 團體服訂做 醫學美容診所 肉毒桿菌 肉毒桿菌瘦臉 醫學美容 整型診所 美國月子中心 徵信 徵信公司 出軌 清潔公司台北搬家公司 整形 韓風整形 整形 韓風整形 老人癡呆症 情緒管理 訂房網 線上訂房

Anonymous said...

宜蘭民宿 宜蘭住宿 網路訂房 宜蘭飯店 新娘祕書 清潔公司 植牙 裝潢 室內設計 油漆粉刷 油漆工 油漆工程 洗鞋加盟 洗包包加盟 洗包包 創業加盟店 早餐店加盟 開店創業 創業開店 結婚金飾 鑽石婚戒 通水管 通水管 通馬桶 抽水肥 包通 馬桶不通 通馬桶 通水管 清水溝 沙發 室內設計公司 室內設計 室內裝潢設計 裝潢設計 澳門自由行 搬家公司 搬家公司 台北搬家公司 新竹搬家公司 桃園搬家公司 香港自由行太陽能熱水器 三久 櫻花牌熱水器

Anonymous said...

熱水器 省電熱水器 衛浴設備 節能減碳 電熱水器 中古車 義賣 義賣活動 二手車 環保袋 環保袋 環保袋 十分瀑布 台北旅遊網 月子餐 飛梭雷射 太陽能熱水器 太陽能 三久太陽能 三久 身體檢查 健康檢查 台北民宿 平溪 景觀餐廳 薰衣草花園 花園餐廳 螢火蟲 渡假村 鐵道之旅 團體服 滷味 滷味加盟 滷味批發 滷味食材 滷味宅配 滷雞翅 滷雞腳 健康滷味 魯味 加盟創業 慈善慈善機構 公益彩券

Anonymous said...

健康食品 慈善基金會 公益團體 愛心捐款 捐款 美白 皺紋 減肥 禿頭 醫學美容 電波拉皮 雷射溶脂 肉毒桿菌 玻尿酸 痘疤 婦產科診所 室內設計 埋線 內分泌失調 黃體不足 針灸減肥 坐月子中心 婦產科 月子中心 全身健康檢查玫瑰花束 盆栽 網路花店 花店 鍛造 樓梯扶手 欄杆 鐵門 採光罩 清水溝 通水管 通馬桶

workhard said...

This is a very informative post....

Argentina Consulate

nike shox shoes said...

Nice work and thanks!
Adidas currently manufactures several running shoesNike shoes, including the adiStar Control 5, the adiStar Ride
Cheap nike shoes
Discount nike shoes
the Supernova Sequence and the Supernova Cushion 7, among others.
Nike shox r4
nike shox shoes
Adidas also uses kangaroo leather to make their more expensive shoes.
Association football
One of the main focuses of Adidas is football kit and associated equipment.
puma cat
cheap sport shoes
Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major company in the supply of team kits for international football teams.
cheap nike shox
cheap nike max
Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. In the United States, referees wear the Adidas kits in MLS matches even though the primary referee supplier is Official Sports.
nike tn dollar
nike running shoes
The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot on firm dry pitches for forty years.
nike air max tn
puma shoes
Adidas became renowned for advancing the "Predator" boot design.This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball.
discount puma shoes
puma mens shoes
The Predator also features the Craig Johnston invented "Traxion" sole. As the development and popularity of Football continued Adidas played a leading role in shaping the style of the play itself.
puma running shoes
puma shoes
FIFA, the sports governing body, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play.
ghd hair straighteners mk4
hair straightners
ghd iv styler hair straightener
ghd hair straightners
cheap ghd hair straighteners

ed hardy clothing said...

Clothing has always been a thing that has been given a great importance by human beings. It displays the attitude that the people exhibit.
ed hardy clothes
ed hardy shirts
Lots of brands have been existent in the clothing industry and a famous one among them is the Ed hardy clothing brand.
ed hardy jackets
ed hardy hoodies
The brand got its name from the famous American tattoo artist Ed Hardy. He was a very famous tattoo artist and has published many books on tattooing techniques.
ed hardy boots
ed hardy polo shirts
But his tattooing turned into a brand by the efforts of a company called Christian Audiger. This company was a very famous and very powerful company in the field of clothing.
ed hardy shoes
ed hardy jeans
They felt that it would be appropriate to create a brand called Ed hardy and use Hardy's art as the main selling point for the brand. This venture had turned out to be a very successful one and Ed hardy clothing is one of the most famous brands in the clothing industry.
ed hardy outerwear
ed hardy long sleeve shirts
The brand became very famous because it was worn by many famous celebrities like Madonna, Britney spears and also Sylvester Stallone.
ed hardy bags
ed hardy winter boots
The brand has clothes for men, women, and kids. They have also diversified their business by having a lot of accessories to support their clothing business.
ed hardy love kills slowly shirts
ed hardy love kills slowly shoes
ed hardy love kills slowly boots
for men they have a variety of products such as active wear, denim, outwear, swim trucks, sweaters, t-shirts, tops etc.
ed hardy trousers
ed hardy mens
the accessories include things such as belts, caps, scarves, shoes, socks, jeweler, sunglasses, ties and even wallets.
The art works is a unique combination of American and Japanese cultures. The unique selling proposition of the brand is the way in which the company has used the art works of Ed hardy.
ed hardy womens
ed hardy t shirts
ed hardy sunglasses

Anonymous said...





crm services said...

Thanks for the writing the informative information keep on updating the latest information. Virtual assistant Services, this can even help with your business grow.

Anonymous said...



eda said...



新年快樂 said...


新年快樂 said...


Anonymous said...

酒店兼職 酒店打工 打工兼差 台北酒店 酒店兼差 酒店經紀 禮服酒店 酒店工作 酒店上班 兼差 酒店應徵 酒店 打工兼職 打工

Anonymous said...

酒店經紀酒店打工 酒店工作酒店上班酒店兼差酒店兼職打工兼差打工兼職台北酒店 酒店應徵 禮服酒店 酒店經紀 打工 兼差

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班 酒店兼差 酒店兼職 打工兼差 打工兼職 台北酒店 酒店應徵 禮服酒店 酒店 經紀 打工 兼差

jimmychooshoes said...

Christian Louboutin - Declic leather pumps
Manolo Blahnik Something Blue Satin Pump
Manolo Blahnik Satin Jeweled d'Orsay Pump
mcqueen shoes
alexander mcqueen heels
Alexander McQueen Store
Jimmy Choo sale
Replica jimmy choo shoes
manolo blahnik online store
manolo shoes
manolo blahnik sale
replica christian louboutin shoes
discount christian louboutin shoes
alexander mcqueen shoes
jimmy choo outlet
jimmy choos
jimmy shoes
Manolo Blahnik Shoes
christian shoes

Unknown said...

Thanks for this informative information. Nice work again the posting is nice and many bloggers gave comments to your articles.May i think web based crm softwarehelpful for you

Anonymous said...

business birth specials
[url=]prices for hotels
[/url]case with a view low revenues
pension sezz
inn and car deals
[url=]cheap deals on hotels
[/url]accomodation house
wilderness blood pension
forster change
[url=]last minute hotel prices
[/url]usc protection
cheap residence numbers
accommodation in bath
[url=]screen hotel
[/url]booking a caravanserai
jal economy class
malaysian airlines compactness class
[/url]scrooge-like concern surety
charge as a replacement for hotels
cheap escape
[url=]cheap singapore hotels
[/url]venue booking
airline quiz
best hotel booking sites

Anonymous said...

abode hostel
cheap hotel sites
best clothes guest-house deals
breakfast prices from
motor hotel and motel
cheap air and hotel
noosa quarters
retreat tickets booking
niggardly air flights
hotel prices in jamaica
search hotels
motor hotel 626
jamaica hotel prices
come by a council for the treatment of tight-fisted
premium inn booking service
bed booking portal
first world hotel
immediate new zealand pub booking
houses cheap
boeing 747 400 butt
cheap singapore hotels
meridian airline
st ives settlement

buy lovegra said...

I think your blog is very informative.Interesting post..keep posting.
Lisa Green
generic viagra

Anonymous said...


Property Investment Melbourne said...

Very well said. I never thought I would agree with this opinion, but I’m starting to view things from a different view.

Darin said...

The christian louboutin store was designed for the ladies. Since the louboutin heelswas born, the ladies life become colorful.The elegant pattern, the delicate style all mold the ladies perfect leg profile. The christian louboutin evening pumps are the god's masterwork. Who invited the christian louboutin pumps? Seldom people knew, but I think every lady would be grateful for him. Among the countless pumps, the christian louboutin peep toe is the most outstanding ones. Flowers in the spring of 2011 creeping, up from hair to clothes continue to footwear, have had a brilliant up. In such a glamor, spring and summer flowers now here. Romance is a woman's mood, exquisite flowers just right of expression in our gestures, the woman, how can we not love the romantic temperament so that they distributed the flowers do? 2011 flowers bloom will enjoy different poses! The Christian Louboutin 2011 Sandals also can adds the hright of the ladies, it bring surprise to the short lady. Especially the red sole of the louboutin heels, magic and sexy, many ladies are crazy. The red sole, the first feature of the Christian Louboutin heels.

online pharmacy viagra said...

hey buddy,this is one of the best posts that I�ve ever seen; you may include some more ideas in the same theme. I�m still waiting for some interesting thoughts from your side in your next post.

viagra where to buy said...

I liked this blog, i think is very interesting, most of all for the new ideas that this blog talk. said...

Thank you for your article, really helpful material. said...

It won't truly have success, I suppose this way.

Under Armour bras said...

I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. I think it may be help all of you. Thanks a lot for enjoying this beauty blog with me. I am appreciating it very much! Looking forward to another great blog. Good luck to the author! all the best!

Krugerand said...

I usually don't comment on blogs but this blog inspired me to make one compliment as I know it's not enough for the meaningful context in your writing as one could understand it easily. Thanks for sharing.

engagement rings said...

Thank you for an additional good post. Exactly where else could anybody get that kind of information and facts in these a perfect way of writing? I’ve a presentation subsequent week, and I’m around the appear for like facts.

Op Dr Ali Mezdeği said...

Comments made ??about the issues impressed me. I like your site.
Fue Saç Ekimi Caddebostan

compression socks said...

Thank you so much for letting us know about this! I must say that you are a very dedicated person to have written a wonderful post like this!

Cables said...

Thank you for another fantastic posting. Where else could anyone get that kind of information in such a perfect way of writing? I have a speech next week, and I was looking for more info ;)

hemocyl said...

Thanks for the great piece of sharing.I have already bookmarked your blog for future references.The article was really great and that smart phone was very good looking.I am planning to buy a new phone ,so why not try the one I see here...

buy youtube views said...

Thank you for another fantastic posting. Where else could anyone get that kind of information in such a perfect way of writing? I have a speech next week, and I was looking for more info ;)

hampton hyundai said...

I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information.

Websites Brisbane said...

Thank you so much for letting us know about this! I must say that you are a very dedicated person to have written a wonderful post like this!

Op Dr Ali Mezdeği said...

Site's character and a great color match .. I will recommend your site to the other platforms.Saç Ekimi

Fundraising training said...

Thanks for the great piece of sharing.I have already bookmarked your blog for future references.

Anonymous said...

What's up, I read your blog on a regular basis. Your humoristic style is witty, keep up the good work!

Here is my website social Bookmarking service

Anonymous said...

Every weekend i used to go to see this site, because i want enjoyment, as this
this site conations truly nice funny information too.

Feel free to visit my web page; Dragon City Cheat Engine

Anonymous said...

I think this is among the so much significant information for me.

And i am happy reading your article. However wanna statement on some normal
issues, The site taste is great, the articles
is really great : D. Just right process, cheers

Also visit my blog post - pirater un compte Facebook

Agen Bola Online said...

This is the perfect blog for anyone who wants to know about this topic. You know so much its almost hard to argue with you (not that I really would want...HaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just great! Agen Sbobet Agen Ibcbet

Fastbet said...

I think this is one of the most important information for me. And i am glad reading your article. But want to remark on some general things, The site style is ideal, the articles is really great. Bandar Bola Judi Bola

Judi Bola Online said...

If some one needs to be updated with hottest technologies then he must be pay a quick visit this web page and be up to date everyday. Ibcbet

Unknown said...

uggs outlet
burberry outlet
kobe shoes
pandora charms
vans shoes
kate spade outlet
oakley sunglasses
ugg boots
true religion outlet
world cup jerseys

zzyytt said...

nike air force 1 low
chrome hearts store
air max 90
off white clothing
nike air force 1 high
goyard bag sale
gucci belt
fitflops sale clearance
golden goose sale
yeezy boost 350

John said...

coach factory outlet
coach outlet online
coach outlet online
air max pas cher
cheap jordan shoes
city royals jerseys
packers jersey
coach outlet online
michael kors outlet store

Anonymous said...

varun said...

Spotify Premium APK is one online music streaming application where you can easily interact with all the songs that are existing in the music industry.
Spotify Premium
Spotify Premium APK
spotify premium apk ios
spotify downloader apk
spotify premium download

梁爵 said...

2019.10.05知名酒店經紀獨家分析:每當看到酒店上班酒店小姐被「框」出場性侵的新聞,就覺得很無奈,一方面是為了有酒店上班姊妹遇到這樣的事情很難過,一方面是被新聞誇張不實報導,引起社會的恐慌甚至各大留言板的對話更讓人翻白眼。某些人,對大學生/上班族酒店兼差的新人對於「框」有很大的誤解。八大行業資深酒店經紀解釋裡說的「框」,是指直接包下小姐特定的時間。其實最單純來說,功能有兩種:把小姐找過來或留下來、帶小姐出店家。有時候到店家找自己認識的小姐,但酒店小姐目前在手工(打手槍) 、口爆(口交)服務其他客人,想要把該名小姐找過來,如果用點的,遇到對方喊加點,就只能喊框了;或是有其他客人想點走正在服務自己的小姐,加點後對方又喊框,如果這時前桌喊框,效力是優於後桌的。看起來很複雜,但簡言之,就是把小姐留在自己身邊的一種方法。而「框出」的定義和內涵,就值得深入討論了。歡迎想要高收入賺現金酒店打工的大學生/上班族,可上網求證對八大行業得相關資訊做核對比對甚至多比較,才能賺錢賺得安心,同時也要保護自己。

梁爵 said...


梁爵 said...


Unknown said...

PSL 5 is aiming to change the history of Pakistan and revive its ability to host international events. So, each and every moment of the PSL live streaming 2020 to be groundbreaking.
As officials are investing millions in making this event possible, so there is no room for mistakes.

梁爵 said...


yanmaneee said...

supreme clothing
balenciaga trainers
hermes handbags bag
kyrie 6
nike shoes
supreme clothing
jordan 13
kobe shoes
kyrie 4

Cassandra D. Everhart said...

Something else to watch out for... I’ve definitely picked up anything new from right here. Tree Solutions Winter Park

Anonymous said...

臉蛋,眼睛稍小,就該貼假睫毛讓自己增加魅力等。露三點(無情色):「笑容多一點」、「嘴巴甜一點」、「腰要彎一點」1.『微笑』給人一種舒服的感覺,即使是新人的妳,客人見妳面帶笑容,心情也會美麗的。其實笑容也是可以練習的!對著鏡子試試看,什麼樣的笑容最適合自已。2.人都喜歡酒店小姐穿搭聽好話,尤其是男生!男人要用【捧的】,給他們舞台與抒發情緒的管道,適當的肯定與讚美,會讓對方有莫名的優越感,對妳印象也比較深(如問在哪當兵?男生肯定最少講半小時!)3.要客人願意持續來找妳,談話一定要有互動,至少和妳在聊天時,男生不會覺得跟妳話不投機,所以當男生覺得妳什麼都很好時,妳卻抱著很謙虛的態度,對妳的好感也會直線上升的!「框出回報」篇1.離店前除四方確認外(公關本人、客人、幹部、行政),還要拿「安全回報卡」【有框出時段/當桌幹部電話/回報專線】。2.離開客人前,務必當客人面前撥打《回報專線》,以避免爭議。3.手機保持電力充足與網路暢通。4.不論任何理由,都不能酒店上班好嗎與客人單獨至密閉空間(框出前已協議)5.超過時段必須回報,否則是白工沒有加班費。6.「框出」前,請試探性詢問客人可能去處,或主動邀約在附近吃消夜。「客人經營」篇任何一家酒店內的紅牌公關,絕對不是最漂亮的,但肯定是最【用心】的!為何紅牌小姐,不用那麼犧牲與付出也能賺到很多錢?為什麼呢?!紅牌公關的努力,妳只是沒看到而已,在此我們建議幾個方向:1.調整面對客人的心態:不是每位客人都愛亂吃豆腐,妳越害怕的話就越容易弄巧成拙,對妳有好感的客人,一定想辦法表現紳士風度,(就像男生剛追求我們時猛獻殷勤,一直表現自己的優點) 因此面對客人的態度大方即可!2.努力培養自己的特色與強項:每個男人的眼光都不一樣,去酒店的動機也不一樣,喜歡的感覺更不一樣,因此有各種不同類型的公關,酒店內生態才可以平衡。有的姐妹適合帶氣氛,有的適合拼酒,有的適合聊天打屁..等等,就如同我們有人喜歡帥哥酒店小姐妝偶像,有人喜歡諧星!這些都是個人特色,也直接關係妳的收入多寡。3.事先模擬客人的類型:客人的類型有很多種~拼酒型~戀愛型~好色型~聊天型~犯賤型~談公事型~投其所好型~心情不好型等等!能夠應付越多種,就表示交際手腕越強 !面對不同類型,自己可以研擬各種固定劇本,或學習其他公關的應對方式。4.透過問候來增加互動:現在通訊軟體發達,尤其在【非上班時間】傳問候、關心等簡訊,多方經營會有相對回報的。5.投其所好的情報:透過幹部、行政,或多或少都有相關客人的情報,所謂酒店pt知彼知己,才能讓自己如魚得水。「臨檢」篇就像在夜店、KTV臨檢相同,只是例行公務且主要針對「未成年」、「非本國籍(無工作證)」、「是否被家人舉報為失蹤人口」、「現場是否有違禁品」等,也不會留下紀錄。只要如實配合即可,不用過分擔心。「增加節數」篇除了調整經營客人的手腕外(後續文章有提到),有以下方向:1.請誠實面對體重機,別

patsm00re18 said...

The levels are extremely difficult to complete the homescapes download. It may excite you for this game that challenges you every level.

Yasmin Abdullah said...

شركة تنظيف منازل بالدمام

شركة تنظيف منازل بالجبيل

شركة تنظيف منازل باللقطيف

Ufa88kh said...

Blogs are the best, most useful way to save.
I can share ideas of the future because this is exactly what I am looking for,

Anonymous said...

Great blog. Glad to found this. Tree removal service raleigh nc

Marco said...

Your blog is extremely interesting, in my opinion. Interesting post...keep publishing. | Lubbock drywall finishing