Tuesday, January 17, 2006

PhoCusWright NYU Study

My friends at PhoCusWright have released a new study in conjunction with NYU entitled: "The Effects of Emerging Technologies on the Travel, Tourism and Hospitality Marketplace". The research was created to measure the impact of new technologies on travel, tourism and hospitality companies, analyze their influence on current distribution channels and explore future technologies that will affect the way travel is purchased in the next five years. From that study the following list of Technologies with the MOST Impact on Travel Over the Next Five Years were published:
1) Data mining
2) Metasearch technology
3) AJAX
4) Data warehousing (tie)
4) SEO (Search Engine Optimization) (tie)
5) Dashboard marketing mix models
6) Wireless connectivity
7) e-Procurement systems
8) Automatic check-in/out (tie)
8) Deep Web searching (tie)
8) Business management applications (tie)
9) Mapping
10) RSS (Real Simple Syndication)

I am curious whether my Blog readers agree with this list. Is there anything missing? How would you change the order? Is this too US-centric?

Please post your comments.

11 comments:

Risky Business said...

I found the "5 Least likely to have impact" much more interesting and controversial than this list. I think the top 10 list shows the lag in the travel industry behind other industries.

Claude Benard said...

What about news players :


Amazon with SideStep and maybe more in the futur

eBay with some travel products (hotel, restaurant) and maybe more in the futur

They all have already the customers, they can sell travel products to them

Also some trends I notice :
- DMO'S focus on On line booking in their website
- podcasting and videocasting will change rulls and promotion for small providers
- meetings procurement for big compagnies
- Wireless network, exemple with "FON"

Best regards from France

Claude

Riaan van Schoor said...

I have to agree strongly with mapping for a start: if you think what can be done - we did a hotelmapper prototype at www.720510.com/gmap/other/final - web 2.0 solutions is surely going to influence the industry.

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About Medicine Blog said...

The research was created to measure the impact of new technologies on travel, tourism and hospitality companies.

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