Thursday, February 09, 2006


When I launched my consulting practice in 1995, many of my early clients (Carlson Leisure Group, Broadvision) focused on using personalization techniques for travel planning and booking. It is surprising that now in 2006, we've still seen few efforts by the major travel players to filter queries and deliver more personalized information for their customers. There are some obvious concerns about embarking down a personalization track. Consumers have little patience to fill out detailed preference profile forms (as well as privacy concerns) and attempts to determine preferences implicitly often alarms consumers that "big brother" is watching. Despite these obstacles, I am still convinced that personalization has a role in travel planning. Currently a basic knowledge of past itineraries is not being used to predict future choices. If you are working on personalization techniques for leisure or corporate booking systems, please let me know as still believe that providing filtered content that meets customer's needs can improve the efficiency of online booking and value to the end consumer.


Peter Franken said...

In a sense I can understand the big brother watching unhappy feeling of customers. Might it be that we have left the individual era of the nineties and are moving to a more communitised era?
I enjoyed Seth Godin's view in "flipping the funnel" in this respect. It's not easy or even efficient to catagorise target groups in my view. You have to be ready with an offer tempting clients to buy at the moment the feel like it.
Just out of the box thinking: Major travel portals, offering a wide variety of travel product, could create entry portals based on specific offerings, while meta-search-engines (operated by....) where "customers meet customers-technology" rules, guide customers the way to that specific entry portal. Just a European

Anonymous said...


Anonymous said...

酒店經紀酒店打工 酒店工作酒店上班酒店兼差酒店兼職打工兼差打工兼職台北酒店 酒店應徵 禮服酒店 酒店經紀 打工 兼差

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班 酒店兼差 酒店兼職 打工兼差 打工兼職 台北酒店 酒店應徵 禮服酒店 酒店 經紀 打工 兼差

Anonymous said...


Dr. Health said...

Currently a basic knowledge of past itineraries is not being used to predict future choices.

Anonymous said...

Nike Free Cheap shoes to australia
Nike Free Sale australia
Nike Free Run Womens shoes australia
Nike Free 3.0 Sale free shipping australia
Nike Free Run 2 Cheap shoes to australia
Nike Free 3.0 womens cheap shoes to australia
Nike Free run womens cheap shoes to australia