Monday, May 01, 2006

The Line Between Self-Promotion and User Generated Content

Southwest Airlines has launched a blog as part of their Web strategy. This is an interesting example of how companies are trying to use newer forms of community generated content to help position their product. Southwest which has always tried to differentiate itself by its "happy" employees, is using the Blog to allow pilots, flight attendants, airport employees and management to express a point of view. Will other travel suppliers also create their own blogs? The biggest fear of any supplier is that the vocal minority of angry customers will take over the blog and thus cause some bad PR. This concern is justified, but overlooks the fact that the Web has already enabled dissatisfied customers to voice their opinions (e.g. Trip Advisor, IgoUgo). As consumer generated content becomes more ingrained into the buying process, providing an outlet for consumers through a supplier generated blog begins to make more sense, if it truly empowers consumers to have a direct dialog with management. If the blob ends up being simply a PR mechanism, it will have limited impact on shaping the consumer opinion and could ultimately anger consumers who want to express their views.

8 comments:

Anonymous said...

самые красивые малолетние японки фото http://free-3x.com/ порно фото голых 18 и 18 летних школьниц free-3x.com/ малолетки и подростки порно [url=http://free-3x.com/]free-3x.com[/url]

Anonymous said...

酒店經紀酒店打工 酒店工作酒店上班酒店兼差酒店兼職打工兼差打工兼職台北酒店 酒店應徵 禮服酒店 酒店經紀 打工 兼差

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班 酒店兼差 酒店兼職 打工兼差 打工兼職 台北酒店 酒店應徵 禮服酒店 酒店 經紀 打工 兼差

Anonymous said...

徵信社
徵信

Medical Blog said...

This concern is justified, but overlooks the fact that the Web has already enabled dissatisfied customers to voice their opinions.

Anonymous said...

Nike Free Cheap shoes to australia
Nike Free Sale australia
Nike Free Run Womens shoes australia
Nike Free 3.0 Sale free shipping australia
Nike Free Run 2 Cheap shoes to australia
Nike Free 3.0 womens cheap shoes to australia
Nike Free run womens cheap shoes to australia

Anonymous said...

cheap air force ones shoes for sale.
air force 1 high sale online sale!
air force 1 low sale online sale!
air force 1 high womens online sale!
Nike air force livestrong online sale!



Nike air force 1 sale online sale!
air force 1 cheap online sale!
air force 1 livestrong online sale!
cheap air force 1 low online sale!
womens air force 1 online sale!


Nike air force shoes shoes for sale.
air force 1 cheap online sale!
air force 1 livestrong online sale!
cheap air force 1 low online sale!
womens air force 1 online sale!

dong dong23 said...

tory burch outlet
tiffany outlet
ray ban sunglasses outlet
toms shoes
louis vuitton bags
cheap oakleys
nike sb
longchamp handbags
louis vuitton outlet
michael kors outlet
replica watches
fitflops sale clearance
coach outlet store online
toms shoes
kobe bryant shoes
instyler curling iron
michael kors outlet online
air jordan pas cher
kevin durant shoes 8
coach outlet
michael kors outlet
nike air max
louis vuitton handbags
nike roshe flyknit
michael kors handbags
jordans
longchamp bags
replica watches for sale
michael kors handbags
louis vuitton outlet
ray ban sunglasses
michael kors outlet online
christian louboutin shoes
coach factory outlet
coach outlet online
kate spade
rolex watches
burberry outlet
jordan 3 infrared
coach factory outlet
20165.12wengdongdong