Wednesday, December 02, 2009

Travel Innovation


As most of you know I was intimately involved with this year's PhoCusWright's Travel Innovation Summit. I have been tracking both new media and traditional coverage of the event. I wanted to provide you some feedback from the inside as well as some comments on the overall subject of innovation.
First let me acknowledge the hard work of my colleague Bob Offutt in being the creative force behind TIS and for managing the entire process. Bob and I interviewed over 50 applicants for the TIS. Our criteria was pretty straight forward- we were looking for true technology innovation. Often the applicant offered a business innovation, but lacked the technology component and thus were rejected. We heard from traditional as well as start-up companies. TIS is not a start-up - "get funded" event. It is designed to provide a forum for all industry segments to present their technology innovation.
The underlying themes from the TIS finalists are clear: (1) A better Web air shopping experience is needed (e.g. Amadeus IT), (2) Globalization of the Web is a complex process and requires some advanced technology (Translations.com), (3) Consumers continue to shop multiple Websites for a given trip and a social shopping tool can simplify the information gathering and sharing (Gliider) (4) Mobile technology is changing the way people experience travel (Global Motion). There were also presenters who demonstrated innovation in social media monitoring, leisure travel planning and integration between cable TV and the Web experience.

I have seen a few blog posts which criticizes the event as not being very innovative. Other comments have focused on the fact that the winner of the TIS 2009 event was Amadeus, IT certainly a major existing player, not an innovative start-up. Expressing one's views is certainly part of the fabric of the Web, but often bloggers or journalists miss the underlying process that goes into building an event such as TIS and are quick to criticize.
Let me comment on two particular articles:
1) Arnie Weissmann- Editor in Chief for Travel Weekly - " The Travel Technology Gong Show"
Arnie voiced his view that the show lacked true innovation. As I look at my in box at the pile of unread Travel Weeklys (I pretty much only read the online version), I find it ironic that this traditional bastion of status quo thinking would provide such a negative spin on the TIS. Much of the work as a consultant I done over the last 14 years has been with traditional travel players both in the leisure and corporate market. Often these traditional travel companies lack an understanding of online trends and rarely demonstrate true innovation (at least not without our help). In discussions with traditional travel agents as part of various projects, I am always dumbfounded at their lack of Web savviness. Many have poor Web presence and still take the majoirty of reservations offline. Since Web travel took off we've lost about 50% of traditional travel agents. Considering the rapid pace of technology innovation whether it it is improved air shopping , globalization, consumer shopping tools or the mobile revolution, traditional travel companies continue to lag. Rather than being critical of the event, Travel Weekly needs to better verbalize the underlying trends demonstrated at the TIS and educate their readers on how to deal with these technological changes.

Contrasting this with UpTake's Travel Industry Blog " PhoCusWright 2009 Travel Innovation Summit" . In this blog entry Elliott Ng's one of the founders of UpTake goes into great detail about many of the presenters highlighting their innovation and value to the industry. Granted UpTake is truly a Travel 2.0 star pioneering semantic search and adding value to the planning process. But both Elliott and Yen Lee the other founder of UpTake have spent many frustrating years at traditional companies trying to drive innovation in their travel offering, and founded UpTake to truly implement their vision of a better travel search approach.

In my career I have worked at large and small companies. Innovation at large companies often require a "skunk" project. This is an initiative not necessarily supported by senior management but driven by individual groups who drive the innovation. This was truly the case with Amadeus IT and thus end product results were very impressive. I do agree that small companies often innovate at a faster pace than traditional players, but often lack the funds and management experience to execute. Innovation is the key in driving improved interfaces and processes in the travel industry. The PhoCusWright Travel Innovation Summit is an essential place to monitor and track this innovation.

115 comments:

Stephen Joyce said...

As a TIS alumni, I can say that the show this year was excellent. Although I personally found many of the presenters to be lack-lustre, I did find some innovations to be truly inspiring. I am not surprised that Amadeus won this year. Given the fact that Amadeus as an organization has a 600M Euro R&D budget, I would have EXPECTED them to win. As you mention, innovations come in many forms and will impact different segments of the travel industry. A show like TIS is an opportunity to see what is happening across the landscape. Gong show it is not.

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2019.10.10台北知名酒店經紀公司宣布,創新酒店上班的酒店小姐與外送到府服務之外,將推出全新酒店打工的「賺錢現領」(Uber Works)的全新應用程式(App),此新項目即日起在中國市場實驗一年,主要替公司企業老闆尋找合適陪睡(性交易)的酒店小姐。酒店經紀指出,想要透過這項新項目找到酒店兼差工作者,需先通過Uber以及酒店經紀公司進行的背景調查,知名酒店經紀公司梁曉尊執行長說,在調查過程中,Uber會詢問酒店兼職應徵者是否具有與該職位相關配合度,如:工作性質本能、口交、口爆(射在嘴巴裡) 、顏射(精子射在臉上) 、開後門(肛交) 、制服(角色扮演)。此外慎重嚴禁不得內射(精子射在裡面),基於健康安全及職業道德。

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2019.10.23知名酒店經紀分析顯示,9月酒店工作就業人數為1135萬人,受暑期酒店兼差大學生臨時課業影響,較8月減少7萬人;9月上班族失業轉戰酒店兼職則為43萬人,較8月減少1.4萬人,其中因畢業生陸續找到酒店打工,初次尋職失業者減少6000人,因季節性或臨時性工作結束而失業者也減少6000人。

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2019.10.24酒店上班類型多,酒店工作求職者尋職時不一定都能了解職務接S(陪睡性交易)內容,台北知名酒店經紀公司為大學生、上班族酒店兼差就業特別製作應徵就業影片,邀請全國各地八大行業職場酒店小姐闡述工作甘苦並給予尋職建議,盼助酒店打工求職者找到適合工作。台灣有許多職業,許多求職者往往不瞭解酒店工作內容前往求職,才發現與想像中不同。知名酒店經紀梁曉尊/梁小尊指出:求職者常嚮往看似光鮮亮麗的酒店工作,但其實這些工作背後,卻往往有著難以想像的辛苦。為了避免在學大學生以及上班族兩大族群渴望酒店兼職求職者對職務期待有所落差,八大行業酒店經紀公司特別規劃製作「框出陪睡(性交易)」職業介紹影片,透過拍攝各行各業職場酒店小姐一日的工作內容,讓對這些職業有興趣與志向的求職者及大學生新鮮人更了解八大行業酒店上班產業趨勢與職務工作內容,做好求職前的準備工作。

梁爵 said...

2019.10.30知名酒店經紀調查酒店上班顯示,2019年酒店工作酒店打工有將近7成的上班族有意願酒店兼差在八大行業擔任酒店兼職坐檯小姐或打工,其中在中山區林森北路以及忠孝東路上的便服店酒店兼職的有(54.6%),比在白天正職的比例(29.8%)更高。進一步女大學生、上班族詢問未來想投入八大行業酒店兼差的比例達到7成3,其中想在八大行業擔任酒店小姐兼職有(17.8%),想擔任正職的有(23.9%)。知名酒店打工專業指出產業來進行交叉分析,結果發現,目前在傳產製造業的上班族想在八大行業兼職酒店小姐的比例最高,而服務業想投入兼職酒店小姐擔任正職的比例最高。主要的原因包括對客人買全場接S(性交易)額外收入感到有興趣(32.3%)想為未來事業多認識企業的大老闆(29%)、喜歡跟人相處(30%)以及酒店工作機會多(31%)、酒店工時彈性(16.5%)等原因。

梁爵 said...

2019.11.10台北知名酒店經紀今天(9日)公布10月酒店上班薪資統計,酒店經紀公司全體酒店工作受僱員工每人經常性薪資平均為新台幣9萬3200元,酒店小姐年增4.59%,創近19年同月最高,不過,較能反映景氣的加班工時則已連續6個月呈現負成長。酒店經紀分析:這代表酒店兼差景氣雖持續擴張,但擴張力道趨緩。不過,5月整體加班工時年減0.2小時,已連續6個月呈現負成長,若觀察制服店、便服店、禮服店、鋼琴酒吧、日式酒店、飯局、傳播加班工時更是連續7個月負成長,顯示景氣雖持續擴張,但擴張力道趨緩。台北風俗知名專家說:八大行業跟去年11月比,酒店兼職是減了3小時,可是7月跟去年7月比是減了3.5小時,所以沒有擴大,基本還是景氣擴張力道趨緩,反映出的加班打工減少的現象。

梁爵 said...

2019.11.17台北知名酒店經紀11日發布薪資統計指出,受飯局陪睡、跨國援交業等行業經常性薪資成長趨緩影響,9月酒店工作的酒店小姐常性薪資年增率跌破2%、僅1.72%,創下近28個月最低。知名酒店經紀表示,市場八大行業經常性薪資年增率,近兩年酒店打工大都保持在2%以上,9月大學生兼差酒店上班跌破3%,主因為部分八大行業按月發放的績效獎金減少所致,包括制服店、便服店、禮服店、鋼琴酒吧、日式酒店、飯局、傳播,經常性薪資增幅都較低。酒店經紀統計上班族酒店兼職薪資年增率,近兩年除了兩個月(2017年11月、2019年2月)不到4%之外,其餘各月皆在3%以上,今年9月年增率2.33%,是2017年6月以來最低。

梁爵 said...

2019.11.23台北知名酒店經紀公司數據統計22日最新資料,2019年酒店上班女性人數占比逾76%,八大行業提供全國逾7成8的酒店打工就業機會,大學生酒店兼差就業人數達865萬人,顯見八大行業酒店小姐產業環境快速變遷之上,目前上班族酒店兼職的酒店小姐對於台灣經濟依舊有著舉足輕重的地位,抱有渴望未來發展不忘白天的本職學能。八大行業龐大利益來源於制服店、便服店、禮服店、鋼琴酒吧、日式酒店、飯局、傳播等,財金專家指出每年獲利為在新台幣5億以上,其他行業則指前一年營業額1億元以下。