Thursday, November 15, 2007

Second Life Discussion-PhoCusWright Day 2

Cathy Schetzina led a discussion of Second Life with STA, Carnival Cruises and Starwood. The primary benefits of launching a Second Life site was described by the panel are PR and gaining experience in a virtual world. The panel agreed that the initial buzz regarding Second Life has faded somewhat lessening the value of free PR that was prevalent earlier this year. Starwood created a new hotel brand in Second Life. The company gained valuable feedback on design and received lots of press. Starwood was prominently featured in Business Week and other general press outlets providing good PR. Starwood has since shut down their Second Life initiative showing that the value was not sustainable. STA emphasized the importance of sponsoring activities such as concerts or dance parties. With STA's primary market being students the fit with Second Life was a natural as a way to each their core campus audience. When Cathy asked whether Second Life is a passing trend or the sign of something in the future, the panel felt that this was only the beginning of trend toward marketing in the virtual world. The bottom line is that Second Life should be viewed as a game and the true impact of online gaming in a virtual world is just beginning.

22 comments:

陳帥 said...

金價查詢 月子餐 月子中心 坐月子餐 月子餐外送 月子餐食譜 統一發票9 10月 金價 統一發票9 10月 找工作 統一發票7 8月 求職 1111求職人力銀行 104求職人力銀行 104人力銀行 統一發票5 6月 104人力銀行 104求職人力銀行 塑膠袋 統一發票1 2月 金價 黃金價格 金價查詢 黃金買賣 環保袋 肉毒桿菌 黃金 統一發票3 4月 坐月子 sum中古車 1111人力銀行 104求職人力銀行 1111人力銀行求職 黃金價格查詢 中古車買賣 塑膠袋 統一發票9 10月 塑膠袋批發 中古車 中古車買賣消防公司 地板施工 網路廣告 網路行銷

陳帥 said...

素食餐廳 交友 婚友 婚友社 婚友聯誼 愛情公寓 相親 相親銀行 聯誼 命理網 姓名學Hook and Loop 婚禮佈置 情人花束 新竹花店婚友聯誼社 愛情會場佈置 氣球佈置二手車健檢 醫學美容 淨膚雷射 汽車美容 法拍屋 水餃 清潔公司 塑膠袋批發 塑膠袋工廠 實驗動物 到府坐月子 坐月子 坐月子中心 坐月子餐 孕婦 月子餐 到府坐月子 中古車 今日金價 坐月子中心 坐月子中心台中 坐月子中心台北 台北人力銀行

陳帥 said...

房屋貸款 剖腹生產 姓名配對 星座 星座運勢 算命 素食料理 素食水餃 開運印章 風水 外遇 徵信 壁癌 屋頂防水 屋頂隔熱 抓漏 油漆 徵信社 外遇 徵信 徵信社 外遇 徵信 徵信社 外遇 徵信 徵信社 外遇 徵信 徵信社 外遇 徵信 徵信社 清潔公司浴室 漏水 舊屋翻新 裝潢 防水工程 壁癌 健康飲食 台北素食餐廳 吃素 團購美食 水餃 素食素食食譜

陳帥 said...

馬桶 馬桶不通 國外旅遊 國外機票 團體旅遊 直航機票 簽證熱水器 蘭花 化糞池 抽化糞池 便宜機票 國內旅遊 抽水肥 太陽能 水管不通 洗水塔 消毒 通水管 通馬桶 馬桶 馬桶不通 上順旅行社 五福旅行社 大興旅行社 天喜旅行社 天福旅行社 日本旅行社 日本旅遊 日本機票 日本自由行 日本訂房 包通 抽化糞池 抽水肥 水管不通 洗水塔 自由行 訂房 雄獅旅遊 汽車美容 汽車美容 三久太陽能黃金價格查詢 貸款 信用貸款

太陽˙眼鏡 said...

牙醫,植牙,矯正,矯正牙齒,皮膚科,痘痘,中醫,飛梭雷射,毛孔粗大,醫學美容,痘痘,seo,關鍵字行銷,自然排序,網路行銷,自然排序,關鍵字行銷seo,部落格行銷,網路行銷,seo,關鍵字行銷,自然排序,部落格行銷,網路行銷,牛舌餅婚紗台中婚紗,腳臭,腳臭,腳臭,腳臭,腳臭,腳臭

太陽˙眼鏡 said...

腳臭,腳臭,高雄婚紗,街舞,小產,雞精,性感,辣妹,雷射溶脂,雙下巴,抽脂,瘦小腹,微晶瓷,電波拉皮,淨膚雷射,清潔公司,居家清潔,牙周病,牙齒矯正,植牙,牙周病,矯正,植牙

Anonymous said...

Hey all,

I'm currently doing research about the general opinion of the iPad. What do you think about it?

It seems like not everyone is thrilled about the iPad. They say the iPad has been hyped too much by Apple and it's not nearly as revolutionary as they make us believe it to be.
On the other hand there people can't wait to get their hands on it.

What do you think about the iPad and it's features? I will collect some of the input and [url=http://www.iex.nl/forum/topic.asp?topic=1177075&forum=1490]write a nice article[/url] about it!

Anonymous said...

酒店經紀酒店打工 酒店工作酒店上班酒店兼差酒店兼職打工兼差打工兼職台北酒店 酒店應徵 禮服酒店 酒店經紀 打工 兼差

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班 酒店兼差 酒店兼職 打工兼差 打工兼職 台北酒店 酒店應徵 禮服酒店 酒店 經紀 打工 兼差

Anonymous said...

台北酒店 酒店兼差 酒店兼職 酒店

Anonymous said...

酒店兼差 酒店兼職 酒店 台北酒店

Anonymous said...

酒店兼職 酒店 台北酒店 酒店兼差

Anonymous said...

酒店 台北酒店 酒店兼差 酒店兼職

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班

Anonymous said...

酒店經紀 酒店打工 酒店工作 酒店上班

Anonymous said...

徵信社
徵信

Medical Blog said...

With STA's primary market being students the fit with Second Life was a natural as a way to each their core campus audience.

Anonymous said...

replica louis vuitton cheap handbags sale.
replica louis vuitton antheia for sale.
replica Mahina Leather handbags for sale.
replica Monogram Canvas for sale.
replica Monogram denim for sale.
Cheap Monogram Macassar Canvas for sale.
Replica louis vuitton monogram multicolore for sale.
replica Monogram Purses for sale.
replica Monogram Purses for sale.
replica Monogram Vernis bags for sale.

Anonymous said...

canada goose coats sale online Denmark Canada, UK,
goose trillium parka jackets womens online sale Denmark Canada, UK,
goose freestyle vest sale online sale Denmark Canada, UK,
Goose Chilliwack Bomber online sale Denmark Canada, UK,
Canada Goose Mens Citadel coats online sale Denmark Canada, UK,
Canada Goose Expedition Parka sale online sale Denmark Canada, UK,
canada goose snow mantra parka Jackets online sale Denmark Canada, UK,
Canada Goose Yorkville Parka online sale Denmark Canada, UK,
Canada Goose Womens Chilliwack Parka online sale Denmark Canada, UK,
Canada Goose Womens Expedition Parka online sale Denmark Canada, UK,
Canada Goose Womens Kensington Parka online sale Denmark Canada, UK,
womens Goose Montebello Parka online sale Denmark Canada, UK,
womens Goose Solaris Parka online sale Denmark Canada, UK.

dong dong23 said...

michael kors purses
marc jacobs
toms outlet
adidas yeezy
toms
michael kors outlet
coach factory outlet
michael kors outlet
michael kors canada
christian louboutin outlet
tods outlet
louis vuitton
coach outlet
coach outlet
nike trainers
adidas shoes
coach outlet
celine
michael kors outlet online
coach outlet online
oakley vault
cheap jordan shoes
nike roshe run
supra sneakers
true religion outlet
cheap ray ban sunglasses
oakley outlet
michael kors outlet
michael kors uk
cheap oakleys
louis vuitton outlet
adidas originals
christian louboutin outlet
adidas superstar
coach outlet
michael kors handbags
lebron james shoes
ralph lauren outlet
nike air force 1
michael kors uk
20165.12wengdongdong