IPhone Hits the Enterprise

With eWeek reporting that 70% of the Fortune 500 are evaluating iPhone for the enterprise, the corporate travel industry needs to take note. From my view the debate is over regarding download verses mobile Web. Transcoding your Web page for the mobile browser is still important, but the value of a downloadable app for a company's brand and the ability to personalize the interaction with the customer is unmatched. The phone is becoming more and more of a sensor (accelerometer, compass, temperature, etc..) . The penetration of the iPhone in the corporate market is making a downloadable iPhone app for travel companies a priority. Apple has announced record profits and the iPhone is a big part of this. Apple's success in the corporate market is directly due to the consumer acceptance of the device.

Social Media - Understanding the Community

With the growth of Facebook, LinkedIn and Twitter, social media monitoring and promotion have become a major activity for most travel companies. The goal is to listen to the social networks and respond to issues around a company's brand. The other major effort is to use fan pages and Twitter feeds to offer limited-timed promotions. Both these activities are essential social media 1.0 tasks, but there is a lot more analysis that can be implemented to identify connectivity among community members, key influencers within the community and overall community trends. To achieve this next level of analysis BI tools that examine social networking are required.
As mentioned in a previous blog, one such tool is NodeXL. This is an open source Microsoft Excel plug-in that can be used to create a visual community map of everything from your Outlook contacts to your Twitter feed. The visualization allows you to understand relationships between community members. Are there individuals who everyone connects to, but who connect to few? If so , these people may be key community influencers, but how do you influence them? As you can see this only touches the surface of social networking analysis.
I am pleased to announce a new strategic alliance, with Marc A. Smith, PhD of Connected Action Consulting Group. Not only is Dr. Smith the creator of NodeXL, but he is an experienced social scientist who uses his sociology training to offer clients a deep understanding of their online communities with specific recommendations on how to implement strategies to protect and grow a company's brand within their community. Travel Tech Consulting is pleased to offer Dr. Smith's services in conjunction with our travel technology and online expertise to offer clients the next level of analysis of social networks.